Utilising your product range to encourage patient generation and retention is a clever way to grow your practice. Tooth whitening gels are a perfect example of a product that can help generate more business for all dental practices. We have 5 simple ideas to use tooth whitening as a patient generation and retention tool.

1. Reward Patients

Incentivise patients to come to their bi-annual hygiene appointments. Give patients a complimentary whitening kit for adhering to their hygiene appointments every 6 months.

This will, most importantly, help them maintain their oral health care and also provide a positive experience. 

2. Create a Refer-a-Friend Promo

The friends and family members of existing patients are often the best sources for new patients.

When your patient refers someone to your practice, reward them both with a complimentary whitening kit.

3. Bundle Whitening With Other Procedures

Offer whitening at a reduced cost to patients who undergo other treatments.

For example, patients in need of restorative work may want to whiten their teeth beforehand. Alternatively, patients may want to whiten after completing their clear aligner therapy.

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4. Seasonal Promotions

Consider running seasonal offers on your whitening products. The holidays are a great time to promote whitening as a "stocking stuffer" idea.

Or encourage patients to treat themselves to a bright new smile for the New Year. During the summer, many of your patients may have weddings or graduation parties, so this is also a prime time to promote your whitening offerings.

5. Offer Trays at a Reduced Price

Often your whitening treatments will require patients to have custom trays. Offer patients trays at a reduced price when they purchase a whitening syringe kit. 

Look out for bundle deals that your supplier might offer that combine whitening kits with custom trays.

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